Jump to a virtual runway
Ralph Lauren leaps into the virtual world as its brand Rugby showed their holiday collection in an online only fashion show. Costing less than $50,000 to produce, the show is expected to attract over 40 million page views. (Time) Click here to read more
This entry was posted on Sunday, December 13th, 2009 at 3:52 PM and is filed under Snippets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
December 15th, 2009 at 1:53 AM
Hi, I wrote about this over at my blog
http://www.fashionandmarketing.com/are-virtual-runways-the-future/
Bit dubious about the figures tbh, great blog by the way!