Comments on: Magazines: A dying race?

By: TeaCup

TeaCup — Thu, 10 Dec 2009 05:32:01 +0000

Hi Coco
Very true – magazines are still seen as one of the premium content providers and bloggers often look to magazines for the latest hot topic areas. I think it also work the other way around as well where magazines look for latest trends from more frequently updated blogs. Thanks for reading my blog!

By: Coco

Coco — Wed, 09 Dec 2009 13:25:35 +0000

I once interviewed a prominent Sydney blogger about whether blogs are making magazines obsolete. She noted that most bloggers actually have heightened respect for and reliance upon magazines, and that they have a complementary rather than conflicting relationship.

By: Michelle Lei

Michelle Lei — Mon, 16 Nov 2009 23:24:09 +0000

I believe that magazines are dying – only for the simple fact that lately, in the states at least, magazine subscriptions are being thrown at me. For example, upon purchasing some makeup from a website, I also received a free subscription of Marie Claire with my purchase of $25. This list goes on, as I purchase feminine products, I have also gotten other offers.

Why is this occurring? Most likely because magazine powerhouses need to be able to produce the same distribution numbers as they have in the past. So, this to me simply states that less and less people are subscribing to magazines. Personally, I still love magazines, but wouldn’t subscribe to something myself unless I really loved it, or it was a great deal.

On the other hand, I personally do not like online advertising, and I feel like it’s extra noise that is added to my online experience. On the other hand, I actually do enjoy looking at some of the ads in magazines. For this reason, I find that the most powerful online advertising is through brand interaction. There needs to be something on that company’s website that makes me want to convert.

Hope this helps! Keep up the great insights Charm.